# ActiveFeedback > ActiveFeedback captures buyer and customer signals across key touchpoints in the vehicle industry — triggering the right action at the right moment to lift sales conversion and CX. ActiveFeedback is a brand of Suomen Aktiivitieto Oy (est. 1997), a Finnish SaaS company serving dealers, importers, and manufacturers in the vehicle industry (automotive, motorcycles, RVs, marine). The cloud platform is modular, GDPR-compliant, and ISO/IEC 27001 certified. ## Pages - [Home](/): Overview of ActiveFeedback, the modular platform, and why vehicle organizations choose it. - [Business Cases](/business-cases): Editorial business cases on Lead Follow-up and Quote Follow-up. - [Lead Follow-up business case](/solutions/lead-follow-up): How dealers recover lost leads and lift conversion without adviser overhead. - [Quote Follow-up business case](/solutions/quote-follow-up): Turn open offers into orders by re-engaging at-risk buyers in time. - [Service-to-Sales](/solutions/service-to-sales): Convert existing service customers into hot sales leads. - [Test Drive](/solutions/test-drive): Capture test drive feedback and validate sales process. - [Performance Dashboard](/solutions/performance-dashboard): Real-time analytics across the sales funnel. - [Mystery Shopping](/solutions/mystery-shopping): Continuous measurement of sales standards via real buyer feedback. - [Privacy Policy](/privacy-policy): GDPR privacy notice.